Juliani has confessed that in a whole year he can only be booked for performance just about two times. The rapper admits his music is no longer popping.
The ‘Utawala’ hit maker opened up about how he now makes money while speaking during a tell-it-all candid interview.
Juliani revealed that he now makes money through the projects he is doing.
“Music has been like your main occupation and it has been long since you dropped a hit, what is going on?” Juliani was asked during an interview with Nation.
To which he replied; “I don’t release hits anymore. That was then when we were making entry into the music scene. Nowadays, I don’t do music for hits or to get an audience because I already have. I do music because I have something to say or communicate.”
Asked how he makes money since he no longer releases hit songs, Juliani said; “The problem is not about making money but how to build a business that is sustainable. Like last year I did two gigs and I plowed all the money into the projects. Anyway, I still get gigs, get to consult on creative direction, business development and concerts here and there.
“But doing two concerts in a year, does that bring enough money to sustain the life of a celeb?” The interviewer asked Juliani.
“Kwani mimi sikuli sukuma wiki na ugali kama wengine? (Don’t I eat ugali and plain vegetables like ordinary Kenyans?) I am cheap to maintain. My life is very simple, so I don’t need much to sustain myself. What matters to me is how to create value over time that will be beneficial to me, my family and the country.
“I am a smart fellow and I know my way around, so I can survive. I have debts of course just like any other person trying to build a business,” he replied.
Asked about his projects, Juliani said;
“I am five years into a 10-year-project that I have been rolling out. There is Taka bank which involves creating value around waste. There is My Msanii where we are trying to facilitate creatives like artists to do more music by giving them loans against their songs and so on as well as the Dandora Hip Hop City project.”
In February this year, Juliani lamented that he had not been getting any shows for the past 10 years, apparently because Kenyan event organizers ‘blacklisted’ him from locally organized concerts.
Juliani claimed that event organizers have been snubbing him because of his openness in ideologies, while at the same time disclosed that most of the promoters who had approached him could not afford his rates.
Related: Juliani reveals why event promoters snubbed him for the past 10 years
