Sauti Sol is expanding their business portfolio which now includes a recording label Sol Generation and a own brand of ear pods christened PaceSol.
The quartet has partnered with Keep Pace Africa Limited – manufacturers of audio hardware, to launch their own brand of ear pods – PaceSol.
Sauti Sol said their PaceSol earbuds offer high sound quality, are trendy, durable, and above all affordable to common citizens.
“We wanted to create a product that sums us up as a group; part lifestyle, part active wear and part musical excellence,” said Bien Aime Baraza.
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Chimano said;
“PaceSol is a product you can use anywhere and look good, and not compromise on your listening experience because of its quality.”
Keep Pace Africa CEO, video producer J Blessing, noted that the partnership is focused on providing global sound solutions for the African market.
“This partnership is a celebration of what African brands can achieve through collaboration. Coupling Sauti Sol and Sol Generation’s mantra of D.O.P.E (Discipline, Order, Passion and Excellence) and Keep Your Own Pace of Pace, the purpose of the product is to inspire Africans to make their moves in dope way.” Jibril Blessing said.
“Pace is pursuing more sustainable partnerships rather than promotional campaigns. To that end, we want our Partners to participate in the creative and designing of products.
This partnership with Sauti Sol is a dovetail as we share the same value and passion for delivering meaningful experiences.
Therefore,we know that our fans and consumers will enjoy the Pacesol experience.” J Blessing, C.E.O, Keep Pace Africa Limited added.
