Within the realm of musical genres and emotions, there exists a distinctive sphere reserved for serene beats that effortlessly transport us to a state of tranquility and introspection.
Amidst Kenya’s Gen Z listeners, one trend shines with resplendence—their unwavering affection for mellow music.
From the captivating allure of Lo-Fi and melancholic melodies to the soothing vibes of chill tunes and easy-listening anthems, the younger generation wholeheartedly embraces these calming sounds as they navigate the complexities of life in a fast-paced world.
Whether it be the contemplative lyrics, delicate instrumental arrangements, or soul-stirring vocal performances, Spotify data reveals that mellow music has become an intimate companion for Gen Z throughout Africa. It enables them to embrace the beauty of vulnerability and delve into emotional depths.
Notably, artistes like Drake, Khalid, and The Weeknd have emerged as popular choices for creating playlists that emanate chill vibes in Kenya, thus becoming the most listened to musicians among the Gen Z cohort.
These exceptional artists, predominantly recognized in the realms of R&B and Rap, offer a diverse range of introspective and emotive experiences.
Their songs traverse universal themes of love, heartbreak, vulnerability, and self-reflection, deeply resonating with the hearts and minds of Gen Z.
Through relatable lyrics and captivating melodies, they provide a sanctuary for young listeners, offering solace and comprehension amidst the intricate journeys of their own lives.
At the zenith of the mellow tracks cherished by Kenyans lies Lewis Capaldi’s ‘Someone You Loved’ followed closely by Tom Odell’s ‘Another Love’.
These songs captivate the hearts of Gen Z, encapsulating the essence of mellow music and evoking a profound emotional response.
These tracks have found their home in the meticulously curated mellow playlists like Soft Life, Sad Hour, Chilled Reggae and Chilled R & B among others.
These playlists serve as sanctuaries for the wounded hearts seeking solace, reminding them that they are not alone in their struggles
As for the timing of mellow music consumption, the 18-24 age group tend to seek solace in the mellowness of their favorite tunes during two distinctive periods; 6:00 in the evening when people seek out moments of calmness and contemplation amidst the busyness of the day and 9:00 PM, when the world quiets down and the night unfolds.
“Mellow music is a respite from the constant connectivity and information overload of the modern world, offering a space where listeners can find solace, connect with their emotions, and navigate the complexities of life at their own pace” says Phiona Okumu, Spotify’s Head of Music for Sub-Sahara Africa.
Kenyan Gen Zs have wholeheartedly embraced mellow music and are consuming it in various ways. Right below is how Kenyan Gen Zs are embracing mellow music today;
Top 10 tracks on mellow playlists among Kenyan Gen Zs
- Lewis Capaldi – Someone You Loved
- Tom Odell – Another Love
- Billie Eilish, Khalid – Lovely
- James Arthur – Say You Won’t Let Go
- Giveon – Heartbreak Anniversary
- Ruth B. – Dandelions
- Lewis Capaldi – Before You Go
- Libianca – People
- Tate McRae – You broke me first
- SZA – Kill Bill
Top 5 mellow playlists among Kenyan Gen Zs
- Soft Pop Hits
- Chill Hits
- Sad Songs
- Soft Life
- Sad Hour
