Viola Karuri has one of the hottest records out today with her 'I Like It' hit single. Photo credit: Instagram/violakaruri
Viola Karuri has one of the hottest records out today with her 'I Like It' hit single. Photo credit: Instagram/violakaruri

Viola Karuri drops ‘ I Like It’ as a taste of what’s to come in 2020.

2 mins read

Viola Karuri has been in the music industry for a while and she’s more than an artiste.

Karuri who is a firm believer that music shouldn’t just be heard but felt and experienced made all the African women proud when she became the first female record producer on the show[Coke Studio Africa] in 2019 which was not only career-defining but also rewarding and empowering to all African women doing music out there, especially record producers as well.

On the catchy beat by Kimambo sees Viola Karuri making you ask for more on the ‘I Like It’ record that proves yet again how talented an artiste and songwriter she really is.

Lush beaches, tantalizing senses, heavy technology, and visual surprises as directed by Joowzey, shot on pristine Tanzanian beaches filled with colorful, magnificent scenes that make the visuals of the ‘I Like It’ music video look heavenly.

Viola Karuri who is more than an artiste and songwriter made all African women proud by becoming the first super-producer at Coke Studio last year. Photo credit: Instagram/violakaruri
Viola Karuri who is more than an artiste and songwriter made all African women proud by becoming the first super-producer at Coke Studio last year. Photo credit: Instagram/violakaruri

“I want my audience to feel the words”, is all Viola cares about with her latest hit dubbed ‘I Like It’.

Viola Karuri drops a new song with Tanzanian crooner Barnaba

Watch below the official music video for ‘I Like It’ as performed by the gifted and talented Viola Karuri who began her professional music career at the prestigious Berklee College of Music in Boston, Massachusetts where she studied Vocal Performance, as well as Music Production & Engineering.