Diana Marua stunned her 3.2 million followers by scrubbing her entire Instagram history after an apparent fallout with her husband Bahati.
The move follows a digital ‘cold war’ where she and Bahati unfollowed each other on all social platforms.
On Thursday, January 22, 2026, the Kenyan internet was sent into a meltdown when Diana Marua executed a total “digital wipeout.”
The mother-of-three archived or deleted every single post on her official Instagram account, leaving her 3.2 million followers staring at a blank grid.
The blackout was preceded by a move that rarely happens in a happy home: the couple, who are usually inseparable online, officially unfollowed each other.
A spot-check of Bahati’s account—boasting 3.9 million followers—confirmed that Diana is no longer on his “following” list, and vice versa.
While some fans are in a state of panic, veteran followers of the couple are smelling a familiar rat. This is not the first time the Bahatis have used a social media “crisis” to generate headlines.
“Every time they want to launch a new hit song or a reality show, they break up,” one fan noted on X (formerly Twitter).
“We have seen this movie before in 2020 and again in 2024. Wiping the account is just the ‘Refresh’ button for their brand.”
Indeed, in late 2025, the couple used similar tactics to promote their Netflix-featured reality series, ‘The Bahatis’ Empire’, which thrived on “confessionals” about pregnancy terminations and alleged rifts.
However, others suggest this time could be different.
In October 2025, Diana publicly distanced herself from Bahati’s controversial music video ‘Seti’, insisting she needed to protect her brand from his increasingly explicit content.
The current silence is deafening. Usually quick to share every aspect of their lives—from Ksh1 million monthly allowances to family disputes—the couple has remained tight-lipped for over 24 hours.
No ‘explanation’ video has yet been uploaded to their YouTube channel, which usually serves as the primary source of their income.
