The Singleton social has launched the first edition of The Singleton Social on Sunday, 22nd December, in 1824; which was an event centered around music, fashion, good food, and ambiance.
Setting the tone for the end of year festivities, ‘The Singleton Social’ was an affair of pure elegance, bringing together Nairobi’s celebrities and a special music act from Matata, an upcoming Kenyan hip hop group. The dance floor was ignited by leading DJ Andre.
“Unlike other single malts, Singleton’s taste does not limit customer preference enabling them to mix it with their dilatants of choice and experience the drink as either a cocktail, mixer, with ice or on its own.
Singleton has cut a niche for itself with its tagline ‘Unapologetically Enjoyed’ which means that unlike other Single Malts that recommend that the drink be served dry or on ice but not diluted with mixers, it can be enjoyed based on customer preference without diluting its taste. As such customer preference only acts to enhance the taste.” Jones added.
Singleton is Diageo’s top Global Priority Brand under its Single Malt Portfolio and is ranked as the 5th largest Malt brand globally. The introduction of the new range is expected to stimulate EABL’s competitiveness within the single malt market category and spur growth in the spirits category.
