Diageo owned Tanqueray Gin partnered with Spanish bar and restaurant, Tapas Ceviche for the first ever Bloom party.
The party offered a one-of-a-kind experience for consumers with a special performance from DJ Big Bear, DJ Stone,DJ Yung Parl and Radio Presenter Wanjira Longauer as the host of the night.
Tanqueray partnered with Tapas Ceviche to offer a customized gin cocktail menu for the Bar Culture night. From the Dirty Dead Pool to the Pan’s shadow, consumers got to experience the iconic style of Tanqueray Gin and got to understand its unmistakable taste and unique heritage.
“At Diageo Reserve, we are committed to support our key trade partners and mutually create value by growing cocktail culture and fine drinking through World Class drinking experiences,” said Waitherero Githu, the East African Breweries Reserve Execution Manager.
“We’re confident that the Tanqueray and Tapas Ceviche partnership will be very inspirational, both for the bartenders and ultimately for the consumers.”
“Gin is on trend right now, it’s the second fastest-growing category within spirits, and in our opinion, one of the most vibrant and interesting” she added.
Among bartenders, Tanqueray is known to be the best for a great gin and tonic. The original Tanqueray Gin has an elegance that sets it apart from the rest and a flavour that shines in sophisticated cocktails and vibrant gin and tonics.
With an extra smooth taste, Tanqueray is made with the finest botanicals including refreshing juniper, peppery coriander, aromatic angelica and sweet liquorice.
The distinctive and iconic green bottle is inspired by the traditional three-piece cocktail shaker and its smooth yet bold flavour has made it one of the world’s most awarded gins.
