Otile Brown has admitted that his latest album ‘Grace’ has not met his expectations as it failed to perform impressively on music streaming platforms.
Speaking to a local media outlet, the musician pointed out some factors that he thinks have contributed to his album’s poor performance.
Otile noted the increased diversions in the industry from bloggers, vloggers and TikTok stars had hampered the music reach as netizens’ attention is now drawn somewhere else.
“Not as I expected just to keep it real. My expectations were high but I also prepared too, coz a lot is going on in the industry right now. There are a lot of distractions. Sio kama two or three years ago when I dropped my first album. it was about the music and the artist. Right now kuna ma bloggers, vloggers, kuna TikTok starts kama wote,” he said.
Otile Brown added that his expectations for the album were high.
The singer admitted that he has not yet fully begun to market the album and emphasized the importance of allowing it to resonate with his audience.
He plans to focus on shooting music videos and promoting the album throughout the year.
“Album yangu hata bado sijaanza kuimarket kabisa. I want it to sink in kwa wasee and all that. For all of this year, I’ll just be shooting videos and pushing the album. On 2nd April I’ll be shooting the ‘Balling’ video and video with Barakah The Prince,” he said.
Related: Otile Brown expresses gratitude to Vera Sidika for helping his music career
