Mr Jeff, a startup company with an innovative franchise business model seeks to penetrate the Kenyan market successfully. Jeff is the promoter of “The Good, Good life”, which means that the person who has access to the Jeff app or uses our hubs, Mr Jeff, Beauty Jeff or Fit Jeff acquires all the services he or she needs to live good, look good and feel good.
Mr. Jeff provides convenient, high-quality laundry and dry-cleaning services for all of its customers. Young people who are short on time are among the company’s most loyal customers around the world. By using the app or website, customers are able to schedule the exact location, time and day of pick up. The driver on request visits the customer’s house picks up the items and returns them, cleaned and ironed, in just 48 hours.
This service can be used as a monthly subscription or on-demand for urban clients who are tech savvy. Thus, Mr Jeff won a new market segment, as 60% of Mr Jeff clients have never used other laundry services before.
In addition to the laundry business model and other verticals that are being developed, there is one dedicated to hairdressing and beauty. This was announced last June under the name ‘‘Beauty Jeff’’, which today celebrates the opening of the first Salon in Argentina. In addition, Jeff is also announcing its fitness services, Fit Jeff, which will start operating in the coming months. Both operate under the franchise business model in the same way as Mr Jeff.
our obsession from day one has been to add value to the customer and we believe that we can do it, not just by washing and ironing their clothes, but also by offering them all the services they may need in their day-to-day lives.
About Jeff
Jeff is a startup that was created in 2015 by 3 Spanish entrepreneurs in their twenties, with the help of the Bbooster acceleration program. The company currently offers home delivery laundry and dry cleaning services in Europe , Latin America, Middle East, and Asia which may be requested through the app and website.
In December 2018, Mr Jeff received 12 million dollars (10.4 million euro) in a Series A financing round led by All Iron Ventures. This Series A adds 3.5 million dollars (over 3 million euro) attained in previous operations from respected European entrepreneurs such as Albert Armengol, CEO of Doctoralia, Jeroen Merchiers, Managing Director of Airbnb Europe, the Middle East and Africa, and Kim Jung, CEO NX Corp,.
Mr Jeff has already been awarded with several prizes including European Centers for Innovative Companies 2017, Young Entrepreneurs ofMr Jeff, a startup company with an innovative franchise business model seeks to penetrate the Kenyan market successfully Valencia in 2017 and According to Google, the company was one of the 20 best startups in the world also in 2017.
How Is It Profitable & Beneficial To Kenyans?
“The app offers a unique opportunity for young entrepreneurs who are looking for a business opportunity with a fast return on investment (ROI),” said Gómez. “Our research shows that 78% of people think that laundry is the most hated household chore. We are literally transforming the face of household chores.”
Eloi Gómez says the typical franchise will recover its investment within 17 months, with a profit of minimum 62.434 Kes a month after the break-even point (Month: 4). Local franchises will also receive strong marketing and logistical support from Mr Jeff, with zero royalties or marketing fees for the first year. With our digital approach and subscription plans, we intend to change the traditional functioning of the dry cleaning sector.
Mr Jeff’s laundry franchise model has proven successful to date, as the company’s workforce has already grown to 500 direct employees and more than 3,500 indirect employees worldwide. Service options include one-off orders as well as monthly subscriptions. With two payment methods available, cash and card, Mr Jeff’s services are accessible to the entire population of Kenya.
For entrepreneurs interested in opening a Mr Jeff Store in Kenya, the company provides more information on its homepage (https://franchise.mrjeffapp.com/) as well as by e-mail ([email protected]).
