Betting has grown to be industry that everyone wants a piece of and SportPesa has become the epitome of this phenomenon currently in Africa and not only in Kenya because according to many, it is the fastest,easiest way to get quick money and who doesn’t want quick money in this economy and that’s why it’s safe to say that SportPesa has made it big in the betting world and their new venture/partnership with the EPL’s(English Premiere League) giants Arsenal is just a tip on the ice berg of what to expect from the betting giants.
Recent studies has proven that African continent cuts the list of the top ten continents that love football in the whole world and this partnership only proves this fact and even the Arsenal’s Chief Commercial Officer Vinai Venkatesham agrees that Africa has a huge fan base in Africa and this partnership will help Kenyan fans have more access to Arsenal’s merchandises and even win tickets to go watch live matches at the Emirates Stadium in England.
As part of the partnership, SportPesa will be offering five-day training camps twice per season which will be led by Arsenal-trained coaching staff. These sessions will be designed to ensure that both footballers and coaches in Kenya learn to incorporate the key principles of ‘playing the Arsenal way’. These camps will also help support the initiatives that SportPesa have in place to identify and nurture talent at a grassroots level.
“SportPesa is dedicated to uplifting the football standards in Kenya, and we look working with Arsenal to help achieve this. It is a true testament to the commitment SportPesa has in putting player development at the forefront of any other need. “We are committed to allocating the best resources and support to our players to help them achieve their dreams. Our aim is to see Kenya participate in the 2022 FIFA World Cup. We are also very excited for this partnership and are looking forward for greater revolution in the Kenyan football world.” said SportPesa’s Chief Executive Officer, Ronald Karauri, who was in Emirates Stadium to finalize on the partnership deal with Arsenal through the Arsenal’s Chief Commercial Officer Vinai Venkateshamhe
SportPesa will engage directly with Arsenal supporters in Kenya through the club’s digital channels, promotional activities and marketing initiatives featuring first-team players and club legends. Arsenal fans in Kenya will also be offered a range of club-related benefits, including official merchandise and match tickets to see the team in action at Emirates Stadium.
“We are delighted to welcome SportPesa as our Official Betting Partner in Kenya. Arsenal has huge support across Africa and we look forward to engaging further with our fans in Kenya while also helping to drive the SportPesa business and, through a wide range of initiatives, the development of football in the country.” Arsenal’s Chief Commercial Officer Vinai Venkatesham said.
Arsenal will also offer the opportunity for Kenyan football administrators to meet and learn from expert Arsenal staff and take these learnings back to Kenya to help develop their own facilities.
source: www.arsenal.com
