Jux made an unprecedented business move in Tanzania that got people talking about his business acumen and his entrepreneurship skills.
For starters, Jux managed to branch out from his music brand diversifying his portfolio away from his music to create one of the biggest fashion brands Africa has ever seen to this day.
Jux has a conglomerate fashion brand called ‘African Boy’ that almost deals in everything from apparel to shoes to underwears to jeans as he continues to increase the brand.
Jux has established celebrities from all walks of life rocking and cosigning his fashion brand African Boy which originally started out with T-Shirts.
He has celebrities like Maina Kageni, Vera Sidika, Huddah Monroe, Ommy Dimpoz, Patoranking, Jimmy Chansa, just to mention a few rocking his African Boy apparel making it stand out from the rest of the brands out there.
Today, Jux should be a very proud man having started out a fashion brand that’s a Pan African fashion brand that is gradually taking over the continent slowly but effectively.
Jux opened up an African Boy store
The other day, in the last quarter of 2021, the Tanzanian R&B singer and fashion entrepreneur who has one of the biggest mansions in Tanzania today opened his very first African Boy store where any product from the African Boy fashion line will be easily accessed by anyone walking in the store.
The unveiling of the fashion store attracted friends and family in the entertainment scene in Tanzania and caught the attention of everybody else outside the country.
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Jux becomes the only African artiste in the East African region to have opened a fashion store in his native country to sell his merchandise and the second overall artiste to do just that after Cassper Nyovest opened a couple of Family Tree stores in South Africa to sell his Family Tree, and Cassper Nyovest’s apparel.
The African Boy is located at Sinza, Africa Sana – State Oil Petrol Station.
In Kenya at the moment, there’s no other person, especially a celebrity who advertises or at least rock Jux’s African Boy brands like the renowned, celebrated radio presenter, Maina Kageni.
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Maina Kageni has almost every other T-Shirt African Boy has ever released in the market and he usually wears them with pride and enough dignity that would make anyone want to buy herself/himself one or two of the T-shirts because Kageni wears them so well.
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