Jovie Jovv has long cemented his place as one of East Africa’s most consistent and respected rappers, earning a devoted fanbase through his unwavering dedication to the craft. Now, after a nine-month break, he’s back with a statement—his latest track, Boy.
In Boy, Jovie Jovv reminds everyone why he deserves a spot among Kenya’s rap greats.
The track doesn’t hold back, as he name-drops heavyweights like Khaligraph Jones, Bien, Otile Brown, Kasmuel, Nviiri, Buruklyn Boyz, Stoopid Boy, Okello Max, and even the legendary Abbas Kubaff. Interestingly, he has something to say about Stivo Simple Boy.
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The visuals, directed by Ben47, add another layer of brilliance, drawing inspiration from Kendrick Lamar’s The Heart Part 5, where Jovie seamlessly morphs into different industry figures.
This release follows his last project, the BTW official music video, and sees him questioning the state of Kenyan hip-hop with razor-sharp lyricism and an undeniable presence. His delivery makes it clear—Kenya’s rap future is in safe hands.
One listen isn’t enough. One watch won’t do it justice. Boy is an anthem you’ll keep coming back to.
Watch and stream Boy by Jovie Jovv below:
