Instagram is the new cool and somewhat new way of making money for celebrities in the world with Ronaldo being the most expensive celebrity to charge per post on Instagram page.
With the emergence of social media and social media marketing, most publishers, businesses are using it as a way of advertising and they love it.
Some have dubbed it Instagram Market, let me break it down for you;
Instagram Market
Instagram market day is not new to those in the business realm.
The most interesting part of all this is that not every celebrity is charging to market for businesses, some celebrities see it as a form of giving back to their fans who they believe have supported them over the years.
How does it work?
First, it runs on Instagram live where the advert runs for 24 hours, and then it is automatically pulled down.
Vivian Ke is the first celebrity to offer to advertise for free on her Instagram page for Individuals and business owners who she believes have and still are her loyal fans.
While Vivian Ke may be doing it for free, some celebrities are charging up to 50, 000 shillings for a 24-hour advert on their Instagram live.
Celebrated Classic FM Radio presenter Maina Kageni is one of the celebrities charging huge amounts of up to 50k for Instagram ads.
The big Q IS; who came with the idea of Instagram advertisements?
Edgar Obare is a big name on Instagram with an estimated 216 followers.
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It is alleged that the controversial blogger Edgar Obare came up with the idea of Instagram ads which has since seen a number of celebrities join.
Edgar Obare charges a minimum amount of 1000 shillings for every 24 hours Instagram ad.
This has sparked conversations on social media with the celebrated KISS FM presenter and comedian Jalang’o arguing that Edgar Obare’s charges are too low.
Jalang’o is said to be pocketing up to 4.8 million every month from both his YouTube Channel Bonga Na Jalas/ Jalang’o TV and Instagram.
Dr. Ofweneke also charges 1000 shilling for 24 hours Instagram ads.
Here is a list of some of the celebrities who use their Instagram pages to make extra cash.
Guess how many followers they each have.
- Maureen Waititu. 303K Instagram followers
- Dr. Ofweneke. over 566K
- Jalang’o. over 1.9M
- Eric Omondi. over 2.8M
- Njugush. over 1.7M
- Maina Kageni. over 679K
- Yummy Mummy. over 943K
- Size 8. over 2M
- Kate actress. over 1.4M
- Edgar Obare. over 216K
- Akothee. over 2.2M
- Robert Alai. over 66.5K
Why are companies paying celebrities for these adverts?
The idea behind these Instagram adverts is that Popular Celebrities often generate a lot of attention and following.
They are believed by their followers to advertise products and services they are most likely to use.
The primary reason why celebrities offer these services is not only to get extra cash but also to help grow small and medium enterprises that may not have the financial muscles to advertise on mainstream media.
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