This collection epitomizes Hennessy's commitment to cultural innovation and the NBA's timeless spirit, following their successful global marketing partnership.

Hennessy and Mitchell & Ness unveil exclusive Capsule Collection celebrating Basketball culture and style

Limited Edition Drop: Iconic Varsity-Inspired Fashion Meets Timeless NBA Spirit

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3 mins read

Ah, the allure of cognac—an elixir aged to perfection, much like the dynamic evolution of basketball culture. Hennessy, the epitome of refined taste, has once again elevated its game by collaborating with the legendary Mitchell & Ness to present a stunning limited-edition capsule collection.

This collection pays homage to the enduring passion for basketball, both on and off the court, capturing the very essence of Hennessy’s cultural innovation and the NBA’s timeless spirit.

Drawing from the rich tapestry of nostalgic varsity designs, this exclusive collection is a vibrant celebration of fan culture and iconic past releases.

It features six standout pieces that seamlessly blend the signature Mitchell & Ness style with a nod to the past: a satin jacket, shorts, a jersey, a belt bag, a black tee, and a hoodie. Each item, adorned in sleek shades of grey and accented with striking lime green trim, embodies a sophisticated yet bold creativity that is sure to captivate.

The Hennessy x Mitchell & Ness collection is more than just apparel; it is a testament to the dedication of both brands to quality and cultural impact.

This collection stands as a tribute to the influence of basketball on fashion and streetwear, making it an essential addition to any wardrobe.

Laurent Boillot, President and CEO of Hennessy, expressed his excitement, stating, “We’re thrilled to launch this collection with Mitchell & Ness. Our shared passion for basketball culture is evident in every design detail. This collection, along with our limited-edition bottles of VS and VSOP, symbolizes our ongoing partnership with the NBA, capturing the excitement that the league brings both on and off the court.”

Echoing this sentiment, Eli Kumekpor, CEO of Mitchell & Ness, added, “Continuing our partnership with Hennessy reunites two brands rich in heritage and cultural significance. This collaboration celebrates our legacies and our commitment to timeless craftsmanship and excellence.”

The new collection is now available for purchase at select retail outlets and online at Mitchell & Ness’s e-commerce platform and NBAStore.com. Priced between $55 and $195, these limited pieces are set to become must-haves for sports and fashion enthusiasts alike.

Indulge in this fusion of athletic heritage and sartorial elegance—a collection where every stitch tells a story of passion, innovation, and timeless style.