Diamond Platnumz has joined the same company that is behind Ed Sheeran, Coldplay, Madonna, David Guetta, Kodak Black, Burna Boy, IZA, Wiz Khalifa, Pitbull, Rita Ora, Bebe RexhaJ Balvin, Camila Cabello, Phil Collins, Jason Derulo, Cher, even the late Prince, without forgetting Led Zeppelin, Aretha Franklin, Frank Sinatra, and so many others.
The ‘Waah’ hitmaker who was in South Africa a few days ago, flew back to Tanzania and later on went back to South Africa to sign the lucrative deal with the international music giant that’s not only a company but a conglomerate.
Diamond Platnumz signed the deal with Warner Music South Africa that represents the entire African continent.
The WCB President Naseeb Abdul Juma professionally known as Diamond Platnumz signed a lucrative deal, a new 360 partnership deal with Warner Music that will see WCB incorporated into Warner Music South Africa and Ziiki Media.
This deal is aimed at catapulting Diamond Plantumz and the entire WCB signed artistes to global music domination with the help of the powerful and useful resources that Warner Music can provide that will help expand their global reach, not only the African market alone.
Also read Diamond Platnumz signs distribution deal worth millions of dollars
The 360 strategic partnerships will see Warner Music, Diamond Platnumz, Ziiki Media and WCB-Wasafi artistes collaborate on new releases, catalogs, brand partnerships, live and sync deals that will put more money in everyone’s pocket making everyone involved in the deal very happy and richer.
“I’ve built WCB-Wasafi from the ground up and believe that Warner Music and Ziiki are the right partners to help further grow our reach.
I’m also looking forward to plugging into the Warner network myself. We’ve got some exciting plans and I can’t wait to share more music with the world,” ecstatic Diamond Platnumz said regarding the new deal that he collaboratively signed with the American multinational entertainment and record label that’s headquartered in New York.
Warner Music company comes third in the global music domination right after Universal Music Group, and Sony Music Entertainment, so it’s best to say Diamond Platnumz is in safe hands.
“Diamond Platnumz musical talent is undeniable and he’s become one of Africa’s most successful artists. On top of that, he’s proven to be an incredible businessman, as he’s grown WCB-Wasafi into a formidable record label.
The East and Central African music scene has exploded over the last few years and we believe by working together, we can help promote Diamond and his artists to more fans around the world and introduce Bongo Flava scene to a broader audience.
This 360 partnership establishes a new way to engage with artistes in Africa and our ambition to bring African talent to the rest of the world.
I’d like to thank WM South Africa and Ziiki Media for their outstanding support in making this deal happen.” Alfonso Perez-Soto, President, Emerging Markets, Warner Music said.
Taking to social media, Warner Music wrote, “We’d like to officially welcome Simba himself, @diamondplatnumz, to the Warner Music family! 🦁 Today, we proudly announce a new 360 partnership with the East African superstar and his leading independent record label WCB-Wasafi. Now, who’s ready for new music?!”
Adding;
“We’re so excited to welcome @diamondplatnumz to the Warner family! The star has some incredible new music up his sleeve – and we can’t wait for you to hear it!”
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Diamond Platnumz –who is a brand ambassador for companies such as Pepsi, Parimatch, Nice One Brand and Coral Paints– joining the Warner Music roster means that he and any of his artistes signed under his record label can have a collabo between himself and any other international artiste signed under Warner Music simply by asking for it. Yes, it’s going to be that simple.
Who knows, sooner rather than later we might get to see a collaboration record of Diamond Platnumz and Ed Sheeran just like Burna Boy worked with him on a project together. Remember, Ed Sheeran and Burna Boy are signed under the same record label that Diamond Platnumz is now a part of, officially after he signed on the dotted lines.
