Diamond Platnumz has opened up for the first time about the money he earns from other sources apart from his expensive performance fees.
Many would imagine that Diamonds earns more from performance fees than from other sources, but apparently, this is not the case.
Speaking during an interview on Wasafi FM, Diamond stressed that Apple Music earns him much more money than any other source of revenue.
“Unajua ukizungumzia mziki, hela ya ukweli ipo katika Apple Music, iTunes. Kule ndo kuna hela yani platform ya Apple Music ya iTunes ndo kuna hela kweli kweli,” Diamond stressed.
For starters, iTunes is a music store where you can purchase songs and download them. Apple Music is a subscription-based streaming service. With iTunes, you pay to own a license of a song.
With Apple Music, you pay for access to a catalog of songs through a monthly subscription fee. [sic]
The singer further explained that he earns approximately TZS 2.3 billion or Ksh 107 million for every 1 million downloads he gets from iTunes.
Diamond said he only gets about TZS 1 million or Ksh 46,762 from YouTube for every 1 million views on his channel.
Diamond Platnumz gives a fan 1 million for tattooing his portrait with WCB logo on his body
“YouTube, kwa estimations ambazo nimezitazama kwa muda wote ambayo nimekua mwanamziki na kiongozi wa lebo, unapopata views milion moja unapata shilingi milioni moja ya Kitanzania au laki tisa hivi. iTunes ukipata downloads milioni moja unapata bilioni mbili na milioni mia tatu na kitu za Kitanzania,” said Diamond.
Diamond is known to charge about Ksh 5 million as his standard performance fee. This means iTunes is the singer’s cash-cow by far.
Diamond further stressed that the reason why Western musicians like Drake and others own private jets and expensive mansions is because of the earnings they get from iTunes.
He encourages local musicians to grow their iTunes accounts if they want to earn serious money from their music careers.
Watch the full interview below:
