Diageo kicked off the second edition of the Singleton Social on Sunday, 29th December at K1 Clubhouse; offering consumers the ultimate drinking experience coupled with good music, good food, and great ambiance.
Setting the tone for the end of year festivities, ‘The Singleton Social’ was an affair of pure elegance, bringing together Nairobi’s celebrities and special music acts from Tim Reynolds, Tanzanian Artist Barnah Omar, and Brenda Maina.
The Singleton draws its inspiration from the ethos of the Arts and Crafts Movement, a movement that celebrated craftsmanship and detail. The whiskey sought to elevate the experience through partnering with the K1 flea market to deliver the great ambiance.
“The Singleton Single Malts are perfectly balanced and crafted to deliver immediately enjoyable whiskey experiences that are accessible and appealing to both newcomers and whiskey connoisseurs. We chose to partner with the K1 flea market because of their shared dedication to delivering wonderful service, excellent drinks, and a great experience,” said Grace Nshemeire, EABL Head of Spirits.
Singleton is Diageo’s top Global Priority Brand under its Single Malt Portfolio and is ranked as the 5th largest Malt brand globally. The introduction of the new range is expected to stimulate EABL’s competitiveness within the single malt market category and spur growth in the spirits category.
