Cîroc Vodka kicked off the fourth edition of the ‘Cîroc Life ‘party series on 6th December at Blue Door, offering consumers the ultimate drinking experience and world-class cocktails. The party was part of a spectacular series that have been taking place every other month throughout the year.
Setting the tone for the end of year festivities, ‘Ciroc Life’ was an affair of pure elegance mixing all the best elements of glamour, entertainment and luxury.
Speaking at the event, East African Breweries Limited (EABL) Reserve Execution Manager Waitherero Githu noted that the ‘Cîroc Life’ series is designed with a view to create an unforgettable evening of music and celebration.
“CÎROC sets the standard in celebration, style and sophistication. We are excited to create one-of-a-kind experiences with our Ciroc Life parties.” she said
adding;
“We chose to partner with Blue Door because of their shared dedication to delivering wonderful service, excellent drinks and a great experience.”
Cîroc Vodka also partnered with Milan, a top-end outlet in Westlands, Nairobi, to offer the one-of-a-kind cocktails and a special performance from Brand Ambassador Kagwe Mungai.
Also read: Cîroc Vodka presents the third edition of the ‘Ciroc Life’ party series
Speaking about the Cîroc cocktails, Blue Door mixologist Adolf Maina explained: “The cut-glass Cîroc cocktails were specially curated for consumers to enjoy and savor.
The Ciroc Watermelon Spritz is a fine mix of Ciroc Blue Stone, our specially made watermelon juice, lime juice, cranberry juice and a top up with soda water.
The Ciroc Blue Stone is a mix of Ciroc vodka,lime juice, galliano liquor and soda water.These cocktails can all be curated easily from the comfort of your home bar.”
According to a report by global market intelligence firm, Euromonitor International, the increase in the number of Kenyans with higher disposable incomes, global exposure and refined tastes has fueled demand for premium alcoholic brands such as Cîroc.
Cîroc is a part of the Diageo Reserve Luxury portfolio, locally traded by EABL. Cîroc has continued to make its mark on the social scene hosting some of the most glamorous events within the region.
About CÎROC Vodka:
CÎROC is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.
