The reign of one of Kenya’s most notorious gossip platforms appears to be drawing to a close as controversial blogger Edgar Obare has dramatically announced plans to sell his hugely popular BNN Instagram account and all associated digital assets.
This development comes just weeks after the blogger was hit with a massive Ksh6 million fine in a landmark defamation suit.
Obare, who ran the powerful BNN (Buyer Beware News) empire across Instagram, Telegram, and web channels, stunned followers with the cryptic “FOR SALE” announcement on his Instagram Stories on Monday, December 15, 2025.
The post confirmed that BNN LTD, including “All digital assets, brand, data, and trademarks,” is officially up for sale, signalling the potential end of the most influential (and legally perilous) celebrity gossip brand in the country.
The unexpected decision to liquidate his viral platform comes barely a month after a Nairobi court issued a damning ruling against the blogger.
On November 7, 2025, Obare was ordered to pay a colossal sum of Ksh6 million in damages and issue a full public apology to model Bernice Nunah and co-plaintiff Kelvin Kaume Maingi.
The civil case stemmed from a defamatory post made in December 2022.
The judgment underscored the extreme legal risk attached to the type of unverified content BNN specialized in, awarding the plaintiffs Ksh4 million in general damages and an additional Ksh2 million in exemplary damages.
Crucially, the court also imposed a permanent injunction, prohibiting Obare from ever issuing defamatory statements against Nunah again.
The immediate sale of the entire operation suggests the financial and legal fallout from the judgment may be too severe for Obare to continue operating the brand successfully.
The announcement was clear that only highly vetted purchasers would be considered for the high-risk, high-reward venture:
“Serious Enquiries Only. *Deposit Require,” the notice stated.
The digital assets now on sale include a massive trove of data and the established brand identity, but also come bundled with the platform’s history of legal battles—of which the recent judgment against Miss World Kenya second runner-up Bernice Nunah proved the most damaging success.
