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The Kenya Film Classification Board (KFCB) Takes Action Against CocaCola’s #TasteTheFeelingKE TV Ad Why?


KFCB chief executive officer Ezekiel Mutua announced Wednesday that the board had a discussion with the management of Coca Cola Central, East & West Africa over the the “Taste-the-feeling” Coke TV commercial.

“I want to thank members of the public, including FB friends like Tom Japan, David Sonye, Kigondu Lawrence, Joseph Murimi and others who brought this matter to our attention.

We urge Coca Cola to adhere to the Programming Code and KFCB classification guidelines and ensure that their adverts conform to our national values and morality.”

“All adverts that air within the watershed period (5am -10pm) must be suitable for family viewing. Content meant for adults whether on radio, TV or film must not be accessed by children,”

There is a scene in the ad where there in inappropriate touching.

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